Fundamentals of International Financial - MyAssignmenthelp.com

Question: Discuss about the Fundamentals of International Financial. Answer: Introduction This report is undertaken for providing an understanding of the concepts of international financial management. In this context, the report discusses the role of international financial markets and currency derivatives in the management of the finances of a selected international firm. The international firm selected for the purpose is Samsung Group, a multinational company headquartered in South Korea. The report has presented background information of the company discussing its major business activities. The exposure of the company to the foreign exchange risks is discussed in the report along with the strategies that can be used for managing the risks identified. Background of Company Rationale for the Selection The Samsung Group is a multinational electronic company that provides its electronic product and services across the world. The company is selected as it operates on a global platform and therefore there is huge impact of international financial markets on its operational activities. The company operating internationally is highly exposed to the risk of foreign exchange and therefore selected for analysis purpose (Lee, 2006). Brief History on its Emergence as Global Firm The company was established in the year 1983 initially as a trading company and diversified its operational functions into food processing, insurance, securities and retail. However, it entered into the electronics industry in 1960s and initially carried out its business operations in South Korea. However, after achieving success in the electronics market it globalised its activities in this market and is presently recognized as a leader in developing mobile phones and semiconductors (Michell, 2011). Key business activities and the Countries in which it carries out Its International Activities The company is actively involved in manufacturing of electronic components, medical equipment, semi-conductors, and solid state drivers, telecommunications equipment and home appliances. Besides this, it also provides services such as advertising, construction, entertainment, financial and health care services. The company provides its products and services across the world (Lee, 2006). Company Exposure to Foreign Exchange Risk The company serves to all parts of the world and therefore has to incur gains and losses in currency due to foreign exchange risk. The company has to face foreign currency risk due to various functional currencies of different countries in which it operates. The foreign currency risk occurs due to currency volatility due to exchange positions of currencies such as US Dollar, Euro, Japanese and Yen. The current foreign currency exposure of the company for USD, Euro and Yen on the basis of a hypothetical 5% currency rate change against Korean won (KRW) at the end of the financial year 2016 can be depicted as follows. (Samsung electronics co., ltd, 2016): (Source: https://images.samsung.com/is/content/samsung/p5/sg/ir/docs/170331_2016_Business_Report_vF.pdf) The Role of International Financial Markets and Currency Derivatives in Managing the Companys Finances The company conducting its operations in foreign markets and involved in international trade activities is on the risk of global currency fluctuations. This is because the rapid change in the currency conversion rates can negatively impact the performance of its business units in different countries. As such, it is essential for the company to analyze the risks associated with carrying out its business on international level for developing effective strategies for its reduction. The use of financial derivatives such as futures, swaps and options offer new ways for managing the finances (Kevin, 2009). Derivatives are means to hedge the financial risks that can arise in future due to the present actions of the company. Transactions that are influenced due to international changes in currency rates, interest rates can be easily be managed by the use of derivatives. The most common use of derivatives in managing the company finances is hedging the foreign currency risks. Foreign currency risk arises due to change in exchange rate of currency in the international market. This type of risk is very critical and requires great attention of the multinational companies. Through use of derivatives (Futures and Options), company can hedge the future international payments or receipts so that net fluctuations in the net payment and net receipt at exercise date is minimum (Levi, 2007). Derivatives are also used to hedge the interest rate risk. Interest rate risk arises due to changes in interest rate in home country and also in international country. So derivatives play an important role in ma naging such risk. Samsung actively uses derivative to hedge both the currency risk and interest rate risk as there are huge number of transactions that are made internationally by the Microsoft and they need to hedge using the derivatives (Swensen, 2009). Methods/strategies of managing risk used by the company The company for reducing the foreign exchange risk has developed and implemented a foreign exchange management policy. The foreign exchange management policy of the company has directed the business transactions such as imports and exports to be carried out in the domestic currency or matching the cash-in currency with cash-out currency. The policy also provides a definition of the foreign exchange risk, measuring period, responsibilities of the owner, management policies, hedging period and ratio. This policy of the company has also restricted the carrying out of all the speculative foreign exchange transactions. In addition to this, the company has also introduced a global foreign exchange system for managing the exposures associated with the use of receivables and payables that are denominated in the foreign currencies. The subsidiaries of the company also incorporates the use of hedging for offsetting the risk associated with the use of foreign currency through trading currency f orward contracts. The overseas business unit of the company buy or sell its currency forwards having maturity of less than a year through the use of banking institutions for minimizing the exchange risks (Jones, 2009). Conclusion Thus, it can be stated from the overall discussion held in the report that business organizations operating on a global level should identify the risk of foreign currency exchange. The identification of these types of risks is essential for developing effective strategies to minimize such risk. The reduction in the foreign currency risk is essential for multinational companies to achieve success in different parts of the world. References Jones, C. 2009. Investments: Analysis and Management. John Wiley Sons. Kevin, S. 2009. Fundamentals of International Financial Management. PHI Learning Pvt. Ltd. Lee, D. 2006. Samsung Electronics: The Global Inc. LEE Dongyoup. Levi, M. 2007. International Finance: Contemporary Issues. Routledge. Michell, A. 2011. Samsung Electronics and the Struggle for Leadership of the Electronics Industry. John Wiley Sons. Samsung electronics co., ltd. 2016. Business Report. Retrieved 5 December, 2017, from https://images.samsung.com/is/content/samsung/p5/sg/ir/docs/170331_2016_Business_Report_vF.pdf Swensen, D. 2009. Pioneering Portfolio Management: An Unconventional Approach to Institutional Investment, Fully Revised and Updated. Simon and Schuster.

Justice for Socrates and Augustine

People define justice differently according to their understanding of the situation in question. Most people confuse justice and punishment (Lyons 16). The idea behind it is that two mistakes can provide a solution which implies that a tooth for a tooth and an eye for an eye. I suppose that justice is fair treatment and acting fairly in all situations that one may come across. To get a more precise definition, justice is the course or action which will restore balance to a situation (Augustine 34).Advertising We will write a custom report sample on Justice for Socrates and Augustine specifically for you for only $16.05 $11/page Learn More In the discussion, how different philosophers define justice and how they propose on how it should be handled by different groups of people is extremely valuable (Dockendorf 24). For that case, we take two most identified philosophers who are Socrates and Augustine. The two scholars gave their definitions of justice bas ing on different perspectives but all pointing towards the same direction in giving fairness to people. For many years, people have defined justice in various ways. Plato’s work has given records on Socrates views on justice. This gives us the ability to read and understand the Socrates way of thinking toward justice. According to Socrates, justice was just good, and it could only be reached through self knowledge. He claimed that unanimous good existed and each and every person had the ability to find the good. When philosophers analyzed the justice issue, they discussed and gave their results as justice being good. This is according to Plato’s Republic first two books. Then they also looked at the opposite of justice as evil. For a person to be seen as just, he or she ought to be a good person and the crucial question here is to know what good is. Kealy indicates that good can be what is necessary, lacked or desired (Lyons 27). Socrates comes in on the same note and says that they are natural requirements but not what a person feels that he needs. A person’s nature is the daimon (the person’s inner self which seeks fulfillment). Logically the good preferred since it fulfills a person’s nature and Socrates indicate that the hunt for happiness is the normal objective in life. When I look at the word good, and the definition it leaves me puzzled. What may seem good to me might be worst to another person (Dockendorf 39). This justifies the saying that â€Å"one man’s meat is another man’s poison.† Every individual is just unique on his or her own way. The daimon of one person is much different from the other person’s daimon. Basing on this factor, Kealy proposes that one should identify his or her own potential (Augustine 43). Somebody’s ideas should not be followed to determine what is good for him or herself. This must be done considering Knowledge Next (Lyons 35). Socrates explained the ide a and notes that knowledge directs one to good and knowledge itself is good.Advertising Looking for report on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More This indicates that self knowledge directs one to knowledge of differentiating between evil and good. It is only through the understanding that one can avoid committing evil deeds. One can only commit wrong if he or she is ignorant in his own actions (Augustine 48). According to Socrates knowledge is a virtue and on the reverse is ignorance. In this case, I can cite for major virtues courage, justice, temperance and piety. All these virtues can be drawn back to knowledge. Justice can be achieved after understanding what is good and what is evil. The search for happiness can be done from good deeds but not evil. In fact, evil will results to the opposite of happiness. So when evil does not exist happiness will prevail (Augustine 50). This can be supported by observing an ill p erson go to seek medical attention from the caregivers. When compared with a man who never gets sick, it is obvious that an ailment free person is always happy than a treated man. Then basing on this comparison Socrates argues that the cure for the crime (evil) is punishment and justice enforces that punishment. In this relation, the ill free person is happier than the treated person (Lyons 37). So the person, who never did wrong, will always be happy while the wrong doer gets the punishment for his misdeeds. Then he identifies the next person who lives an evil life and does not recognize the punishment. This person is similar to a child who avoids medicine to cure his or her illness which is justice (Augustine 56). Later on the child acquires blindness due to ignorance. This child is the same as the person who commits evil and avoids getting punishment. The same behavior may continue which in turn prolongs the punishment and suffering (Dockendorf 46). Socrates proposes that there i s no need of living with unjust souls. The just souls are more important than all the possessions of the earth. He also proposes that if any person realizes that he has committed evil, he should run to the judge and get justice. If he waits for any longer, then he will be increasing the length of suffering. So it is better treating the illness earlier than later, because it would not be chronic then. According to Socrates, it is good to do just to friends when they are good to us. Then we should harm the enemies when they do evil to us. He identifies that doing evil is harmful than receiving evil or harm (Augustine 58). Doing justice may be internal; on the contrary, doing harm is unjust while a just man will never harm another. In conclusion, Socrates means that no person should harm another because it is more important to live a just life. In his view, a just soul of a poor person is far much better than a rich man’s soul who got his wealth through unjust means.Advertising We will write a custom report sample on Justice for Socrates and Augustine specifically for you for only $16.05 $11/page Learn More Saint Augustine was a God fearing person who lived in the Roman Empire. As a man of God, he worked hard to fulfill the requirements of His creator. The most prominent of these requirements was providing justice for all people (Augustine 60). This was to set a good example for the forth coming generations to follow the correct footsteps. In his live Augustine had a soul that sought the will of God so as to live that was full true human character. In his opinion, he defined justice in the concepts of desire and the will of God (Dockendorf 49). He imagined of an anthropology which gave God a central and primary influence. So he could not foresee true justice lacking the essential element of God (Augustine 64). He gives us his discussion of justice and a society that is just through the City of God in Greek Language. Augustine makes use of the Bible quoting from different books in justifying his opinions. For example, he quotes from Habakkuk that a just person is comparable to the justice of God who controls his obedient city in respect of his own grace. Form these, it tells us that a just person will always live by his Christian faith (Lyons 39). In Augustine’s view, this should be like that faith which is lively in Christian love. This love should be the love of God alone then the love for neighbors’ just like him or herself. Justice can also be seen as the respect of God through following the rule of love from the Bible. The just individual (par excellence) is an individual whose faith results from the (caritas) which is love of God and others (Lyons 47). In the City of God peoples, relationship to justice is just secondary sense in Augustine’s view justice is mainly about God. To be more precise in occasions where God does not receive His due then He has been subjected to injustic e. Justice starts and ends with Christian adoration, devotion and the love of God. In respect of God, there can be no justice without Christ (Augustine 70). The reason behind this is that Jesus Christ lived without sin, and He is truly the only just man who is a measure of justice. Augustine did not restrict himself on spiritual mediation alone. He performed the role of a magistrate by himself (Dockendorf 56). Whenever there was a conflict, he reasoned out transforming much deeper wisdom, from the Bible and Christ (Augustine 78). He applied a good example of the woman who committed adultery and Jesus told her to go and never sin any more. This is to signify that God has justice for everybody but does not give anybody chance to continue sinning.Advertising Looking for report on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More Justice as defined by both Socrates and Augustine point towards the same direction although from different perspectives. According to Socrates justice is good as seen by a person and evil as understood by the person. To be able to identify good and evil one requires knowledge (Dockendorf 66). This knowledge helps one to see if good verify evil or good. He proposes that if one realizes that he has done evil he should run for justice (punishment) (Lyons 59). The highest person who gives punishment is the Judge, from Socrates point of view. Socrates states that justice should not wait; it should be done immediately to avoid increasing the suffering (Augustine 75). St. Augustine, on the other hand, believes that Jesus Christ is the only just man and justice prevails when a society relies on God. Justice comes through faith and love for oneself and others. The highest person as regarded by ST. Augustine is only God. Justice can never prevail without God in the midst (Lyons 70). In all th e definitions of justice, we find that human being is obviously just to others. For justice to prevail, it requires that all people must keep to their correct sides, and whenever one makes a mistake he should seek justice. Works Cited Dockendorf, Luc. Socrates,Virginia. West Virginia University, 1996. Print Lyons, David. Ethics and the Rule of Law, Cambridge: Cambridge University Press, 1989. Print St. Augustine. Confessions IV. New York: Long Horn publishers, 2008. Print This report on Justice for Socrates and Augustine was written and submitted by user Neil T. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Office Layout Importance

The Office Layout Importance Introduction The main idea of this paper is to answer the question whether office layout is closer to the notion of the retail service layout or to the manufacturing layout. The office layout is closely related to the retail service layout as the main purposes of these notions are similar.Advertising We will write a custom research paper sample on The Office Layout Importance specifically for you for only $16.05 $11/page Learn More Thus, retail service layout is aimed at minimizing the way a customer should come to the desirable product (Alavudeen Venkateshwaran 2008). The same is about the office layout as it is more effective when employees can easily reach the equipment they work with and the information they need (Roy 2005). Literature review There are a lot of different works related to the similar problem. Still, none of them provides the answer whether office layout is more associated with retail service layout or with manufacturing layout. According to Bicheno and Elliot (1997) retail service layout is aimed at maximizing â€Å"the profit per square or cubic metre of space† (p. 129). At the same time, almost supporting this idea Heragu (2006) states that manufacturing layout â€Å"is different from office layout because different weights are attached to the factors† (p. 23) which influences those facilities. The new layout of the office may improve the effect from communication (Eisinger 2002). Communication serves as the basis for both office and retail service as it is promoted by the layout (Boutellier, Ullman, Schreiber, Naef 2008). The incorrect office layout may lead to violation of employees’ privacy (Binyaseen 2010). The same deals with the retail service layout and the personal customer information. Discussion Thus, the information discussed above shows that there are much in common between retail service layout and office layout, that manufacturing layout cannot have similar characteristics. It is possible to say that the information mentioned above is closely related to the topic we are discussing. If the company wants to reduce the costs in the office, it can change the office layout with the purpose not to dismiss employees. The same is with the retail service layout which may be changed when some changes in the customer sector are necessary (Charlton 2003).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Moreover, working with the customers and trading, the innovative technologies are used. The same is with the office layout. There are so many different companies which deal with this problem, like IKEA 2008 Office planner (IKEA 2010) and Easy Office Planning Software (SmartDraw 2010). It is important to remember that the proper use of the office layout in the organization can solve many problems. Wieden + Kennedy (2010) is the advertising agency. Working in the advertising business, it is important to collaborate with other members of the team and, at the same time, to be as if in another room. The decision made by the design company NEXT Architecture (2010) is a really interesting decision. On the one hand, people see each other the walls in the rooms are made from glass, on the other hand, there are walls and no one can hear anything (Momoy 2008). Conclusion In conclusion, office layout is closely related to the retail service layout as the purposes are the same, in spite of the fact that they are directed at the different targets. The research conducted in this paper helps understand the importance of layout in different spheres of business, either the employees are involved, or the customers of the company. References Alavudeen and Venkateshwaran. (2008). Computer Integrated Manufacturing. Delhi: PHI Learning Pvt. Ltd. Bicheno, J. and Elliot, B. (1997). Operations management: an active learning approach. New York: Wiley-Blackwell. Binyaseen, A. (2010). Office layouts and employee participation. Facilities, 28 (7/8) p. 348.Advertising We will write a custom research paper sample on The Office Layout Importance specifically for you for only $16.05 $11/page Learn More Boutellier, R., Ullman, F., Schreiber, J., Naef, R. (2008). Impact of office layout on communication in a science-driven business. RD Management, 38 (4), pp. 372-391. Charlton, B. (2003). Office Interiors Space crunch. Crains Detroit Business, 19 (31), p. 11. Eisinger, J. (2002). The Optimal Office. Association Management, 54 (10), p. 56. Heragu, S.S. (2006). Facilities Design. Bloomington, IN: iUniverse. IKEA. (2010). IKEA 2008 Office planner. Web. Momoy. (2008). Wieden + Kennedy – Modern Advertising Agency Interior from NEXT. Web. NEXT Architecture. (2010). Web.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Roy, R.N. A. (2005). Modern Approach to Operations Management. New Delhi: New Age International. SmartDraw. (2010). Easy Office Planning Software. Web. Wieden + Kennedy. (2010). Web.

Free Essays on Gas

triggered something in Gatsby’s mind, and he reali... Free Essays on Gas Free Essays on Gas The all out flaunting of money first came about in the 1920’s. In this time period, when people had money, they found some extravagant way to show it. The characters of The Great Gatsby, by F. Scott Fitzgerald, reflected this type of lifestyle. The three characters, Tom, Daisy, and Gatsby, each reveal the theme of money can’t buy happiness, through their own unique way. The Great Gatsby includes three very different characters that all reveal a common theme. At first, Gatsby seems to be a sophisticated, and intelligent war veteran. However, once one gets past the surface, he comes to find out that Gatsby is frantically hanging onto the past. He reluctantly reveals the truth about events in his past when directly asked about them. His obsession with Daisy almost borders on insanity. However, he made his money work for him by impressing Daisy with his home. Gatsby thought that all of his material possessions would overwhelm Daisy. Still, Gatsby’s personality won over most of the people he encountered. He was an overall charming, and charismatic character that, in the end, proves that money can’t buy happiness. Throughout most of the book, Tom was a self-centered, materialistic person. Tom thought that Daisy was so in love with his money, that he could have an affair, and it not ruin his marriage. He thought of Daisy as just another one of his shallow, money driven possessions. Tom did, however, show some compassion, when he comforted George after his wife, and Tom’s mistress, was killed. Throughout the novel, Tom blatantly showed his shallow personality through his money-centered actions. At first glance, Daisy appears to be the most innocent of all the characters, but it is quickly learned that she too is immersed into money. Her extremely shallow personality was very evident when she told Gatsby â€Å"rich girls don’t marry poor boys.† Daisy’s words triggered something in Gatsby’s mind, and he reali...

Culture Essay Example | Topics and Well Written Essays - 750 words - 2

Culture - Essay Example In an Islamic society that is fundamentally reserved, it is odd to predict that such things as â€Å"Pastel carrying cases for condoms† would have a good market value. People of UAE are generally global agnostics. This essentially means that their tendency to buy a product is not influenced by the product’s global attributes. UAE is one country where the Western decadence is considered infectious. People of UAE derive their learning from the teachings of Islam. They may not be good practicing Muslims, though Islam still remains as the standard. They distinguish between right and wrong according to the teachings of Islam. Thus, the indigenous people of UAE derive learning from Islam. As the traditional environment is fundamentally Islamic, so the people of UAE tend to stick to it rather than adjusting with the fast pace new world. Additionally, their inherent richness of both cultural and monetary leaves them in no complex to run after the global standards. UAE governmen t has more than sufficient funds to provide the indigenous people with a rich and elite standard of living. People have much more money withy them than what they would need to purchase things of their want. Because of the abundance of money, people are not as thirsty for things as people from other cultures normally are. The indigenous people believe more in collectivism than individualism. UAE society is generally extroverted. People make a lot of friends and spend most of the time with family and friends. Increased social interaction causes people to share similar standards. This promotes collectivism in their approach. The lowest Hofstede Dimension for the Arab World is the Individualism... People of UAE derive their learning from the teachings of Islam. They may not be good practicing Muslims, though Islam still remains the standard. They distinguish between right and wrong according to the teachings of Islam. Thus, the indigenous people of UAE derive learning from Islam. As the traditional environment is fundamentally Islamic, so the people of UAE tend to stick to it rather than adjusting with the fast pace new world. Additionally, their inherent richness of both cultural and monetary leaves them in no complex to run after the global standards. UAE government has more than sufficient funds to provide the indigenous people with a rich and elite standard of living. People have much more money to them than what they would need to purchase things of their want. Because of the abundance of money, people are not as thirsty for things as people from other cultures normally are. The indigenous people believe more in collectivism than individualism. UAE society is generally extroverted. People make a lot of friends and spend most of the time with family and friends. The increased social interaction causes people to share similar standards. This promotes collectivism in their approach. Governmental rules are strictly observed because there are severe penalties for violating them. The etiquettes of business recognized internationally like dress code are generally violated. The indigenous men of UAE would wear their traditional white cloak, named Kundra or dishdasha in the workplace instead of the suit (Grapeshisha).

Business strategy in Chinese restaurant Assignment - 1

Business strategy in Chinese restaurant - Assignment Example The purpose of this report is to explore the marketing strategies of Hai Di Lao hot pot by applying the PESTEL and SWOT framework. The strategic options for expansion of the restaurant are discussed in this report and finally the recommendations are suggested. Political: The Chinese government has been following liberalization policies and this includes a drive of opening foreign based fast food chains in the country. Since 2007, the government have banned all the unlicensed food suppliers. This implies that the restaurant owners have to be highly careful in terms of procurement of food from suppliers. The Chinese government’s policy on food safety is paramount. Economic: China is one of the fastest growing markets among the emerging market economies with an average rate of growth of 9.10 % from 1990 to 2014 (Trading Economics, 2014). The growth of the Chinese economy has been coupled with the growth of disposable income of middle class (Wang, 2012). The average rate of per capita GDP of China is estimated to be about $ 2611 dollars (World Bank, 2014). According to statistics, the fast food restaurant in China is expected to grow by 6% in terms of value sales (Euromonitor International, 2014). Social: Based on social taste and preferences, Chinese fast food market can be differentiated on the basis of domestic fast food industry and foreign fast food industry (Deloitte, 2012). Though, the consumers are acquiring a taste of foreign fast foods yet the domestic Chinese fast food is very popular representing 70% of market share (Research and Markets, 2011). Technological: Technological elements like using Electronic Funds Transfer at Point of Sale (EFTPOS) and advanced equipments in the kitchen reduce cost of production of the company. Using social media marketing and using internet technology to manage inventory can also help companies reduce their costs. Legal: Legislations for restaurant industry in China is

Organization and Environmental Analysis Essay Example for Free

Organization and Environmental Analysis Essay Huawei Technologies technical diversification of its portfolio and value addition to its existing products is highlighted by Huawei being ranked amongst the top 5 in the world in terms of essential UMTS patents. By June 2008, Huawei had filed 30,569 patent applications. (Huawei Corporate Information-Huawei Media release). The big inclination towards RD and strong cost differentiation has enabled Huawei Technologies to achieve what the other dominant players in the telecom industry have been struggling to achieve- customization! .This strong customer focus is also the face of Huawei Technologies projected through its brand logo. The Huawei Technologies brand logo reflects its core principles of â€Å"customer-focus, innovation, steady and sustainable growth, and harmony, conveying Huawei Technologies sincere commitment to helping its customers realizing their potential to launch a variety of competitive services through continuous innovation and an enterprising spirit. † (Huawei Corporate Information-Huawei Media release). The Huawei Technologies logo was recently changed and modified to reflect harmony as also one of its key elements, so as to convey its social responsibility. Huawei Corporate Information-Huawei Media release). This has brought in the much needed image change required by Huawei Technologies primarily being seen as a Chinese vendor. Figure1: Huawei Contract Sales (Source Huawei Corporate Information-Huawei Media release) Opex Capex leverage which Huawei Technologies has been able to offer its customers has enabled it to demonstrate cost leadership which is evident as 72% of its contr act sales were from overseas market in 2007. Let alone in 2007, it had 45% increases in its contract sales revenue. See figure 1. Huawei Corporate Information-Huawei Media release). The strong hold which Huawei Technologies is being able to maintain also comes from the socio-political environment it works in as the labour cost in China is one sixth of that of United States or Europe. Thus it has become a key external environmental factor . Internally Huawei Technologies has capitalized on human resource and RD. But has the cost differentiation been enough, will it still promise growth and more market share? These are the biggest questions which need to be addressed for a guaranteed continuous growth. This question has made Huawei Technologies rethink its marketing strategy towards value proposition, and to value chain analysis (Porter 1985) for a bigger market share. Before that however lies another hurdle of poor quality perception a question mark on the quality of Chinese branding. Issue 2- The dragon brand wagon. With the FMCG market taking blows after blows because of adulterated Chinese raw materials, the general consumer perception on Chinese quality is struggling to establish a stand. Though it specifically affects as said the FMCG market or the business dealing in B2C but the general perception affects all including B2B. And this has been one of the prime challenges. From 1998 to 2001 Huawei was looked at with distrust doubt . With the Cisco lawsuit the market penetration in the developed economies had become more difficult and required 1000 times more effort as compared to its American or European counterparts. (The Economist, Nov 2007). I believe that the focus needs to be shifted towards creating a strong brand if Huawei Technologies needs to keep its foothold in the global telecom market. Thus strengthening of the Huawei brand has become even more important. Remodeling to establish Huawei as a brand has been now the new focus to develop a better perceived quality create brand equity. The need of brand recognition has also become very vital to be seen as a valued collaborator for its customers. Brand development has never been big in China; with large volume market brand recognition never existed in the Chinese market. Hence it becomes more essential as well as difficult for Huawei to develop its brand image to compete in the global economy. The strong need for branding and change for the marketing orientation to move towards the service sector becomes more vital when we look into the 5C’s of Huawei Technologies. Issue 4- The 5C’s. Exploring the 5 C’s of Huawei Technologies highlights the core competencies of Huawei and helps us in understanding why a new orientation approach is required . As discussed earlier Huawei Technologies dominates in cost differentiation and is armed with a strong RD to achieve customization in a high barrier industry and it has been a key strength of Huawei Technologies. But a quick SWOT analysis brings out the lack of perceived quality in the market as one of the greatest threats Huawei Technologies faces. Its major competitor Ericsson currently leading the market share comes with a very strong branding and high perceived quality. The dilemma is not just the market perception but also the perception of the employees themselves despite the fact that human capital is a key resource strength of Huawei Technologies which also drives to low labor costs.