Media plan for carpooling in Qatar Coursework Example | Topics and Well Written Essays - 250 words

Media plan for carpooling in Qatar - Coursework Example At the end if the program, every probable customer within the region should be aware of the ride-share. The organization will recognize its customers as the first practice. Then the organization will encourage satisfaction amongst the customers. Lastly, the company intends to use a number of methods to retain the customers. Quality service provision and effective resources will be used as the main factors for promoting continuity among the customers. Indeed, customers will be willing to be served by the entities that provide outstanding services. The media plan is set to be implemented with decreasing intensity from the first time as the process continues. In the beginning, the marketing will take place in all the identified media to relay its intentions daily. The main media houses identified will be used as conduit to relay information to their subscribers through television broadcasts and radio announcements for the first three months. After the first operation of frequent announcements and broadcasts via the identified media, the company intends to advertise twice per month in the subsequent months. Finally the company will be advertising in a sequence of three months. Through its Instagram account, the company intends communicating the images of its products such as cars to the public. Most customers are attracted with whatever they see and this will form a successful means of advertisement. This will form the main form of advertisement since the current trends favor animations in the marketing industry. The main advantage of animations as advertisement tools are the comics involved and the reality depicted besides the outstanding fictions. Targeting the cinema halls is important since it reaches the potential customers

PhD - comprehensive exam - rewrite - question 1 Essay

PhD - comprehensive exam - rewrite - question 1 - Essay Example However, in developing countries improvement of existing infrastructure still remains the most integral element of the public policy. Although the direct relationship between availability of developed infrastructure and healthier economy is still debated, there is little doubt that such relationship exists and has been confirmed, both explicitly and implicitly, in a plethora of studies. Research in the field of infrastructure development in developing countries features a number of distinctive techniques, assumptions, limitations, different potential for error and error minimization techniques. Such variety is, obviously, due to extreme broadness of the term ‘infrastructure’. The American Heritage Dictionary, defines this word as â€Å"the basic facilities, services, and installations needed for the functioning of a community or society, such as transportation and communications systems, water and power lines, and public institutions including schools, post offices, and prisons.†1 Furthermore, rapid technological and political evolution has resulted in some other important concepts (e.g. homeland security) being defined under this term. The purpose of this paper is to compare and contrast research methodologies used to study the development of infrastructure in developing countries. Since the term infrastructure is too broad, only one type of infrastructure services, namely librarianship, has been chosen as the focus of this research. The choice is determined by the reasonable consideration that narrowing the research subject will facilitate the process of comparison and reduce the potential for error. The scarcity of serious research in the field of infrastructure improvement in developing countries provides another justification for the choice. The author and supervisor agreed to take librarianship as the focal point in achieving the research purpose. Hemami’s

Understanding of the Mind and Its Processes Essay

Understanding of the Mind and Its Processes - Essay Example This paper illustrates that our vision is based upon a two-dimensional image despite the fact that it is attempting to perceive a three-dimensional world. As a result, we depend to a great extent upon our imaginations to fill in any missing elements of the visual puzzle we are confronted with, which may be accurate or inaccurate and it is up to other areas of our mind to decipher the truth. Perception, then, is what we first believe we have seen and then becomes adjusted as we begin to process this information through other areas of the mind based on information we remember or understand from previous experience. In addition to what we perceive through our fallible senses, we are also struggling to understand the world around us through what we can pay attention to, which has been proven to be limited, and what we are able to remember, which is limited by what we can imagine and further shaped by our perception of the event. As if this wasn’t enough information to try to juggl e around, how our perceptions are governed by our sensations and our memories and how these interact and combine to reshape our perceptions, there is another element that must be considered in cognitive science regarding what it means to be conscious and where the link is between the biological, material processes of the brain and the immaterial untraceable processes of the mind. Many people have made the connection between the brain and the computer and the mind and the software that runs the computer, but science has demonstrated that these processes are much more complex than the relationship between the newest Dell model and Windows Vista. While we attempt to define what it means to be conscious, we realize that we are only aware of ourselves as conscious because we can compare ourselves to something else – we are like something.

Gaunilo's argument from Anselm's point of view Essay

Gaunilo's argument from Anselm's point of view - Essay Example Gaunilo, a fellow monk and believer sought to oppose Anselm’s argument, saying it would force people to conclude existence of other non- existent things. His critic is usually described by philosophers as an overload idea, because he does not show how Anselm’s ideas are wrong but rather how it unsound in all applications, if it is unsound in one. Gaunilo argues that â€Å"god† in the argument placed by Anselm can be replaced by anything, in his case, â€Å"the perfect island. â€Å"Suppose we replace God with an island, this is how it would flow. Imagine a perfect island of which none like it is conceivable, now this idea exists in your mind. The existence of a perfect island in both the mind and in reality is greater than if it only exists in the mind. If the concept of a perfect island exists in the mind then we can imagine an island better than the â€Å"perfect island†. But we cannot imagine an island greater than this; we can conclude that this perf ect island exists. In defense of his theory, Anselm would argue that the idea of what entails a perfect island varies from one person to another, for example, to me, a perfect island would be one with sandy beaches and human occupation, while to another that would be one that is deserted and with abundance of let’s say fruits. ... In the second way he argues that no object can create itself, therefore there must be a first cause (God), who began the chain of existence of all things. Aquinas reconciled faith and reason, by borrowing heavily from Aristotle. The second cause is explained using the following steps; 1) The natural world has things that are caused by other things. There is therefore an order of efficient causes in the sensible world. Every sensible event that takes place has a distinct cause. 2) In the natural world, nothing can be the cause of itself. There is hardly a case in which an event in the natural world was caused by itself. Events occur that were caused by events rate than themselves. 3) In the natural world there cannot be an endless string of objects causing other objects to exist. We can therefore say that causes are preceded by effects. 4) There exists a supernatural being that causes the first chain of events; therefore the cause of such events is called God. The supernatural force h as to be a person with immense power and with divine attributes such as being omnipresent. These inferences are drawn from nature and causation. This argument has some flaws for example the identity of the cause does not have to be God. It is flawed to assume that the cause of the events that take place in nature has to originate from one location for all of them. There is a possibility that there may be multiple causes, not related to each other. Moreover, the cause does not have to be supernatural, but could be other causes such as the universe. In conclusion, this theory begs the question as to why infinite causal chains are impossible, for example it can be assumed that there exists no beginning, middle or end time, therefore the

Payroll Tax Software Evaluation-Intuit Quickbooks & Kronos Workforce Assignment

Payroll Tax Software Evaluation-Intuit Quickbooks & Kronos Workforce Central - Assignment Example The features of QuickBooks Payroll program include basic reports, data import/export and online customer services. Correspondingly, some of the characteristics of Kronos Workforce Central comprise of payroll, appraisal performance, timesheet, HR management and multiple pay rates to name a few (IT Media Ltd, 2015). Both the products are downloadable online and are available in the market. QuickBooks Payroll is available in two versions that include Basic Payroll and Enhanced Payroll. The latest version of Kronos Workforce Central is the Workforce Central 7. In QuickBooks Payroll, the price of the Basic version is $20 while the enhanced version priced at $28 for each employee on a monthly basis. The function of the software is to provide businesses with accounting management solutions that include accounting, employee management, taxation and payroll management (ITQlick, 2015). The price of Kronos Workforce Central is identified to be based on the deployment option. The function of the software is to manage payroll, absence and time as well as attendance of the employees at workplace (ITQlick, 2015). Cloud computing is identified as a mechanism through which computing resources are stored with the use of internet (Office of the Privacy Commissioner of Canada, 2010). In QuickBooks Payroll, the employers and the IT experts have access to store and retrieve data on the internet while for Kronos Workforce Central both employers and employees can store and retrieve data over the internet through computers and mobile devices (IT Media Ltd, 2015). It can be concluded that with the use of QuickBooks Payroll and Kronos Workforce Central, organizations are able to manage data and calculate payroll taxes effectively. Both the products are identified to be similar or different in certain features as well as

McCain will win the 2008 presidential elections Essay

McCain will win the 2008 presidential elections - Essay Example Majorities across all regions except South said Mr. Obama held an edge in their state.† The newspaper further reported on the same date that this poll was taken before Mr. Obama selected Senator Joseph. R. Biden Jr. of Delware as his running mate. The paper further reported, â€Å"when asked about their views on supporting war in Iraq, only 2% of the sampled delegates said yes, while 95 % said no.† capital Amman that security situation in Iraq has improved and time is coming for USA forces to pull out. Mr. Robert Burger of VOA reported that Mr. Obama said â€Å" I welcome the growing consensus in Iraq and USA for a timeline. My view, based on the advice of military experts, is that we can redeploy safely in 16 months, so that our combat brigades are out of Iraq in 2010.† VOA again reports in its same issue of 22nd.July 2008, further on this issue.. Mr. Jim Malone of VOA reports that,† McCain opposes setting a timeline for withdrawal of US troops from Iraq.† Senator McCain further said while addressing his audience in New Hampshire, in July end that â€Å"he looks forward to US troops coming home, but only because of success on ground in Iraq and not as per the preset timetables† This highlights the difference of opinion between the two presidential candidates on the Iraq war. While Senator McCain supports the strategy of his fellow republican President Bush, as he believes the costs incurred so far on Iraq does not warrant early withdrawal, which may mean defeat on that front and diminishing global image for USA. Further VOA issue of 3rd. Sept. carries a report from its national correspondent Jim Malone, that most republicans admire John McCain as a true American hero and a man who survived repeated torture and beatings, while in captivity during Vietnam War. Therefore, he knows the meaning of victory and defeat in a war. VOA further reports in same issue, as Mr. McCain saying, â€Å"I have always put my country first, and I will always do

Analyzing Financial Statements answeres Essay Example | Topics and Well Written Essays - 500 words - 1

Analyzing Financial Statements answeres - Essay Example Operating cash flow relates to cash flows that a company accrues from operations to its current debt. It measures how liquidity a firm is in the short run since it relates to current debt and cash flows from operations. (Gregor, 2008) The ratio -0.133 is less than which means Sears Company is not generating enough cash to pay off its short-term debt which is a serious situation in the company. This is a critical concern and a matter of urgency. If it is not dealt with it may lead to liquidation of the company. Therefore, it is possible that the firm may not be able to continue to operate. (Sears, 2013) The price to cash flow ratio is often considered a better indication of a companys value than the price to earnings ratio. It is a really useful ratio for a company to know, particularly if the company is publicly traded. It compares the companys share price to the cash flow the company generates on a per share basis. (Gregor, 2008) This implies that the price to cash flow ratio is quite small and that the ratio price ought to be increased for the shareholders. Ordinarily, share price is usually the closing price of the stock on a particular day and operating cash flow is taken from the Statement of Cash Flows. Some business owners use free cash flow in the denominator instead of operating cash flow. (Gregor, 2008) Normally, Cash flow from Operations/Average total liabilities is a similar ratio to the commonly-used total debt/total assets ratio. Both measure the solvency of a company or its ability to pay its debts and keep its head above water. (Anonymous, 2008) The answer shows how many times over a company can meet its short-term debt and is a measure of the firms liquidity. This ratio means that Sears Company has a low degree of settling its debts by the use of the current assets. (Wood, 2009) The quick ratio, or acid test, is a more specific test of liquidity than the current ratio. It takes inventory out of the equation and measures